The death of the password has been predicted for a long time, but although it's been augmented by things like multi-factor authentication and biometrics, it still clings to life. However, businesses are looking for ways to eliminate fraud without impacting the customer experience. One way to do this is to use location technology to provide ‘zero factor’ authentication, allowing businesses to protect themselves and their customers without disrupting the customer experience. We spoke with André Ferraz, CEO of Incognia to find out more about how this works. BN: Why is location technology a superior form of fraud prevention technique? AF:…
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