Consumers don't trust companies with their data, but they're willing to share personal info

Consumers in the EMEA region (Europe, Middle East, Africa) are fairly skeptical about companies keeping their data safe, but are willing to share personal information to get something in return anyway. Those are the results of a new and extensive research by F5 Networks, which had asked more than 7,000 consumers in UK, Germany, France, Bene, United Arab Emirates, Saudi Arabia and Poland about their online shopping habits, and data attitudes. Almost three quarters (70 percent) of consumers fear data they share with private companies would end up in the wrong hands. Just above two thirds (64 percent) are afraid… [Continue Reading]