Free Wi-Fi is a 'major factor' when choosing a restaurant

Choosing between a restaurant offering free Wi-Fi and one that doesn't, two thirds (66 percent) of consumers will go with the one that allows free connectivity, according to new research. Hughes Europe's new report says access to free Wi-Fi has become a "major factor" when consumers are faced with eating and drinking choices. Almost half (46 percent) also say this affects their choice of shops. "Our survey explores how consumers increasingly expect access to Wi-Fi when they shop, enter a restaurant or look for somewhere to stay", says Chris O'Dell, vice president of sales and marketing, Hughes Europe. "The results… [Continue Reading]