New technology automates CRM for more effective marketing

Whilst CRM systems are used by many companies to handle their sales processes, they still rely heavily on the human element when it comes to interpreting the data they hold. Marketing cloud specialist Optimove is seeking to bring machine learning and artificial intelligence to bear on CRM with the launch of Optibot. This is designed to automate the analysis and interpretation of customer marketing campaigns behind the scenes and recommend actionable insights to help marketers improve their campaign performance. Integrated within the Optimove platform, Optibot uses advanced probability-theory algorithms to find insights within data, and can then automatically apply its conclusions… [Continue Reading]