Google will pay Android app developers more for retaining subscribers

Developers who want to sell apps or offer in-app subscriptions on Google Play have to give 30 percent of the revenue up. It's the cost of doing business on Google's popular app store -- and the same goes for the App Store and Microsoft Store as well. However, in a move that mirrors Apple's policy change last year, Google will soon take a lower cut from developers who retain subscribers for more than a year. As the search giant says on the Play Console Help page for transaction fees, developers will only give up 15 percent of the revenue that… [Continue Reading]