New cross-channel tool helps businesses understand customers

While it's easier than ever to collect information about customers, businesses often struggle to extract meaningful information from it in order to drive sales. The latest tool from customer data platform Segment lets enterprises build a record of their entire relationship with a customer, and use it to create personalized experiences everywhere they interact with their users. Called Personas, it allows a retail businesses to understand the complete history of each user across all channels, in one centralized record. These records can then be made available in tools that the company uses to interact with its customers. For example, Personas… [Continue Reading]