mardi 24 octobre 2017

Mention of bugs in reviews puts half of users off downloading apps

Half of app users are likely to be dissuaded from downloading an app based on customer reviews that mention bugs and glitches, according to a new survey. The study conducted by independent software testing company QualiTest Group, shows users aged 45 to 54 are the least likely to download an app with negative customer reviews, and are the age group least convinced that companies do enough to ensure UX and update apps to have fewer bugs. Only 10 percent of app users are 'very likely' to download an app despite customer reviews referencing bugs and glitches. Just 35 percent of… [Continue Reading]


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