Google is bringing AMP to Gmail, promising dynamic emails with interactive content

Google has launched a developer preview of AMP for Email, bringing its Accelerated Mobile Pages feature to Gmail. The aim is modernize email, allowing for the creation of messages with interactive, dynamic content. In practice what this means is that emails could be updated with new information if details change, and that it will be possible to fill out forms and so on without leaving your inbox. There are already a number of big names getting involved -- including Pinterest and Booking.com -- and more will use the open source tool. As the name suggests, part of the point of… [Continue Reading]