Americans more likely to stop dealing with a brand after a breach but Brits hold a grudge for longer

New research into consumer trust and spending habits by contact center payment security company PCI Pal shows 62 percent of Americans report that they will stop spending with a brand for several months following a hack or breach, versus 44 percent of Brits. But when the British do react they do so for the long term, 41 percent of British consumers never return to a brand after a hack compared to only 21 percent of Americans. Perception of security is important too -- 31 percent of UK consumers state that they spend less with brands they perceive to have insecure… [Continue Reading]