The following is an exclusive excerpt from Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework by Dr. Mik Kersten: Entering the BMW Group Leipzig plant in Germany is an awe-inspiring experience. My hosts are Rene Te-Strote and Frank Schäfer. Frank is a plant manager responsible for overall vehicle integration. The enormous Central Building was designed by architect Zaha Hadid, who designed some of the most unique buildings of our time. The unapologetically sci-fi architecture invokes the feeling of walking into the future. The most prominent sight upon entering is an…
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