Mobile marketers increase their focus on data

Data has become an increasingly popular resource for marketers, new research from marketing platform YouAppi reveals that 98 percent of respondents say they have increased their organizational investment in data. What's more that investment is paying off, 97 percent say they have seen improvement, with more than half of those calling the improvements ‘significant.’ Areas of investment include reporting and dashboard technology (81 percent), in-house data analytics teams (64 percent), purchasing third party performance data (47 percent), adding more data-centric roles on internal teams (46 percent) and hiring outside agencies for data analysis (24 percent). As well as increased spending,… [Continue Reading]