jeudi 5 septembre 2019

Consumers prefer bots to humans

Consumers increasingly prefer to interact with bots rather than humans, especially when it comes to researching products, learning about new services or making customer service queries. A new study from the Capgemini Research Institute finds almost 70 percent saying they will progressively replace visits to a store or bank with their voice assistant within three years’ time. The study surveyed over 12,000 consumers and 1,000 business executives and finds a rapid rate of change, 40 percent of those now using voice assistants have only started doing so in the last year. And they're using those assistants for a range of… [Continue Reading]


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