BYO e-commerce: Harnessing the trend for future growth by overcoming operational challenges

It’s no surprise e-commerce activity is growing at unprecedented rates as a result of the COVID-19 pandemic and local governments’ stay-at-home orders. In fact, e-commerce spending came in at $77 billion higher than expected from March-June of 2020. Despite a push for more sophisticated e-commerce strategies even pre-pandemic, many retailers are hesitant to adopt new technology to manage the growing trend and often lose out on potential avenues of revenue as a result. Unfortunately, this has given way to a growing trend known as "BYO E-Commerce," or the phenomenon of bolting on a front-end application with the assumption that that’s… [Continue Reading]