Software usage data improves product decisions and cuts revenue loss

Software suppliers are showing an ongoing interest in collecting and understanding usage data to help with both change management and use-based pricing models. A new report from Revenera reveals that 60 percent collect usage data today and more than 75 percent will do so in the next two years. SaaS companies understandably lead the way, with 100 percent either already collecting or planning to collect usage data in the next two years. Other deployment models aren't too far behind though, with 68 percent of on-premises and 71 percent of IoT/embedded software suppliers having collection plans. "Well-managed collection of software usage… [Continue Reading]