Making sports smarter with big data

Big data and analytics have transformed the way businesses operate, and big data increasingly has a profound influence on the daily lives of consumers. The sports world isn’t immune to the impact of big data: Statistics-driven sports like Major League Baseball and the National Football League have long crunched numbers to make key decisions, so using big data is a natural progression. During last summer’s Olympic Games in Rio, analysts and trainers pored over data to predict performance and develop strategies. Whether motivated by profit or the quest for a win, greater efficiency and increased accuracy, the sporting world is… [Continue Reading]