Sentiment analysis helps sales teams measure customer reaction

One of the problems sales teams face is knowing how their pitches, presentations and marketing materials are perceived by the customer. Cloud-based sales and content management platform Pitcher is hoping to offer teams better insight with its newly patented Sentiment Analysis Module (SAM). SAM allows sales representatives working in the field to seamlessly gauge and analyze customer reactions to sales and marketing materials, presentations and pitches in real-time. It gives front-line teams the ability to engage their customers and collect sentiment reactions to pitch materials, which are expressed either verbally or through gestures. While sharing content that highlights product offerings,… [Continue Reading]