First impressions matter in email marketing

We all know that first impressions are important and it seems that the same is true when it comes to email marketing. According to a survey by email marketing company Campaigner 39 percent of marketers say that the first email content new subscribers see from their brand is a thank-you-for-subscribing message. And those messages work, with almost half reporting that 21 percent or more of new subscribers engage with them. "It takes just seconds within meeting someone to form a lasting impression", says EJ McGowan, general manager of Campaigner. "Unsurprisingly, first impressions for brands are just as critical and time-sensitive. Marketers who… [Continue Reading]