Benchmark report reveals effectiveness of marketing emails

Email is still among the most popular ways of delivering marketing messages to customers, but it can be hard to measure how well it works. A new study from delivery platform SendGrid measures the engagement numbers for the average percentage of male and female recipients, the percentage of emails that are opened on mobile and non-mobile devices, open rates, click rate, click-to-open rates and monthly send rates across 10 industries. The report combines engagement statistics across all senders, establishing the benchmarks for the average monthly send rate of 9.8 emails with a unique open rate of 14.2 percent, open rate… [Continue Reading]