Spotify wants to buy SoundCloud

In an effort to better compete against Apple Music and other music streaming services, Spotify may be considering purchasing SoundCloud. Apparently the two companies are in "advanced talks", that could result in Spotify acquiring its rival that has been valued at $700 million. Recently, Spotify has faced a great deal of competition from other subscription-based music streaming services, including Apple Music, Tidal, Amazon Prime and Deezer. In September, the company reached 40 million paying subscribers who shell out $10 a month for premium Spotify service. This upgraded version of the site allows users to play music offline and removes all… [Continue Reading]