Customers lose trust in hacked businesses

If your business gets hacked, expect to lose a significant portion of your customers -- for good. This is according to a new report released by Alertsec, the cloud-based encryption company. Its Brand Perception Study, based on a poll of 1,200 Americans, says 17 percent of women and 11 percent of men would permanently lose trust in a hacked company. Almost a third (29 percent) would need months to return while a further 22 percent would need only one. Men are also more likely (16 percent) to switch brands after a hack than women (6 percent). For more than a third… [Continue Reading]