Millennials want to share personal data -- but not for free

Sharing for the sake of it won't suffice among millennials, a new study has shown. But if there are certain benefits to be had, well, that is now a completely different story. Business intelligence company SAS, together with research agency Future Foundation, came to these conclusions after extensive research. It says millennials, which it also calls "Data Generation" (16 - 34 year-olds), expect a "hyper-personalized service from brands". They are willing to use their personal information as bargaining chips to get a better experience from businesses. According to the report, 67 percent are willing to share their information with the… [Continue Reading]