Why Salesforce wants to buy Twitter

Salesforce is reportedly considering purchasing Twitter in a move that would give the software company access to the huge amount of data generated by the social network and could help fuel its push to develop artificial intelligence. Marc Benioff, the CEO of Salesforce.com, has grown his 17-year-old company to compete against Microsoft, Oracle and other big players in the field. Lately, the company has acquired a number of startups working in e-commerce and artificial intelligence. Talks between Twitter and Salesforce are said to be at an early stage but an acquisition could end up helping both companies. Twitter's shares rose… [Continue Reading]