New platform aims to deliver personalized communications to any device

In order to retain customers businesses need to be responsive to their needs and send them relevant communications. Mobile growth platform company Urban Airship is making it easier for marketers to do this with a service that lets them deliver individualized messaging to any platform, device or marketing channel and use real-time customer data from any system. It uses a two-pronged approach with what it calls Open Channels and Open Profiles. Open Channels, allows companies to reach customers with rich notification-style messaging on any channel -- from chat messaging services and email, to intelligent personal assistants and in-car information systems.… [Continue Reading]