Facebook is the preferred holiday marketing tool of smaller businesses

Smaller businesses are increasingly recognizing the importance of digital marketing and Facebook is their platform of choice for the holiday period. This is among the findings of a report by marketing platform GetResponse which reveals that 60 percent of SMBs increased their digital marketing budget for this year’s holiday season. Among the 200 SMB decision-makers surveyed, 33 percent say Facebook advertising is the digital marketing channel they primarily use to promote or increase holiday sales. Their own website is the choice of 17 percent, email 11 percent, YouTube eight percent, and Google Pay-Per-Click advertising seven percent. "Facebook has proven to… [Continue Reading]