How changes to tracking will affect the online world [Q&A]

The Identifier for Advertisers (IDFA) is a random device identifier assigned to a user's device which advertisers use to track data so they can deliver customized advertising. But Apple is about to replace the iOS IDFA tracking system in iOS 14 with a new App Tracking Transparency (ATT) feature which will allow iPhone users to opt-out of tracking on third-party apps and sites. This, plus Google's crack down on third-party cookies, means privacy is a hot topic currently -- and all signs point to even more shifts in the coming year. We spoke to Alan Chapell, founding partner of Chapell… [Continue Reading]