The 'I'm a Mac' guy is back and shilling for…Intel?

It’s true. B-list American actor Justin Long is currently being featured in a series of TV spots pitching Intel-based PCs over those from Apple. And just as he did back in the noughties, Long is playing his "oh, shucks, I guess I can’t do that" schtick to perfection, only this time he’s stymied by the Mac’s lack of functionality (like convertible hinges or a touchscreen). The spots are mildly amusing. However, they ultimately miss the point about what makes Apple products desirable -- namely, the perception of luxury. Apple products long ago transitioned to become "aspirational" goods. A person toting… [Continue Reading]