Since the advent of B2C eCommerce in earnest about twenty years ago, an "armed conflict" has been raging between the merchants and financial services providers on one side of the equation, and the fraudsters attempting to take advantage of vulnerabilities in the ecosystem on the other side. A typical metaphor for this conflict is the reference to the "Whack-A-Mole" game. The implication is that immediately after a vulnerability is quashed by the implementation of technologies targeted to detect and block it, new technologies and tactics are introduced by fraudsters to perpetuate successful fraud. And so the battle rages on… until…
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