Love it or hate it, you can't deny that Apple is a phenomenally successful company. But how has it managed to achieve this from a business that started in a garage?
Mostly it hasn’t been by innovation but by taking technology that already existed and turning it into the devices that people want to buy. Apple, more than any other company, has succeeded in making technology cool and desirable.
From the earliest Apple I to the latest iPhones and iPads, Apple has made gadgets accessible, even to people who don't really care about the underlying technology.
If you want to read more about how it did this and take a look at the milestone products that have made Apple the company it is today you can download my book, Game Changers: Apple's Breakthrough Moments free from the Kindle store today as part of a promotion for International Read an eBook Day.
If you’re shopping from the UK use this link.
Aucun commentaire:
Enregistrer un commentaire