mardi 21 octobre 2014

Is the iPad mini losing its appeal?

ipad mini


When Apple announced its new iPads last week it was, unsurprisingly, iPad Air 2 that got the most focus. It’s Apple’s flagship (and most expensive) tablet after all, and received the greatest improvements.


The iPad mini 3 had little new to offer, and so was presented almost as an afterthought. Rather curiously, Apple is now selling three generations of the mini at varying price points, but new sales data suggests the smaller tablet is falling out of favor with consumers.


Perhaps it’s because there are now so many similar sized (and more affordable) Android tablets, or perhaps it’s because the latest mini isn’t exactly revolutionary, but according to digital commerce insights platform Slice Intelligence, the opening weekend’s online presale orders data shows 93 percent of all iPad pre-orders were for the larger iPad Air 2, with 32 percent of those buyers upgrading from an older iPad mini.


It’s possible that the iPhone 6 Plus phablet stole sales from the iPad mini 3 as well, because there seem to be fewer new buyers. According to Slice Intelligence, which measures the spending habits of over two million online shoppers, 45 percent of those who ordered an iPad mini 3 are existing iPad mini owners who are simply upgrading to the latest iteration.


So is the iPad mini losing its appeal? I would say it’s probably unfair to judge things purely on opening weekend pre-orders. The other striking fact that Slice discovered was that 70 percent of iPad purchasers already own an iPhone 6 or 6 Plus, showing that Apple buyers remain as faithful as ever to the brand, and those loyalists would be expected to snap up the flagship tablet, rather than the mini.






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