New analytics platform unlocks the value of unstructured information

Modern businesses invariably have access to lots of data, but deriving simple straightforward insights from that can be difficult, especially if it's stored across multiple applications or extracted from the web.

SaaS analytics provider FirstRain is unveiling a new analytics platform that lets enterprise customers deliver business-critical and actionable insights to departments, teams and individuals.

FirstRain Orion adds new families of business analytics and the ability to integrate and analyze internal company data with information from the web and social media. It integrates into any enterprise or commercial platform and gives FirstRain's customers access to disruptive analytics that drive smart business decisions.

"We are delighted to bring the new FirstRain Orion architecture to our Fortune 1000 enterprise customers," says Penny Herscher, FirstRain president and CEO. "The seamless integration of critical and personalized customer and market insights into their enterprise-wide solutions and mobile-first initiatives will help them grow revenue by dramatically improving the speed and quality of the employee’s daily business decisions".

Among Orion's features are the ability to add new families of business analytics, such as marketing campaign enrichment, diverse fact extraction, opportunity and business risk triggers and financial risk analyses to create concise real-time business insights, and enable executives, sales, marketing and finance professionals to make higher quality decisions. Information is presented in a clear, graphical style.

It can build high precision business data analytics from a broad range of content and deliver it together into one user experience. Insights can be automatically personalized and configured for each user, team or for enterprise-wide initiatives.

Integrating into the client's business workflows and existing platforms is straightforward and Orion can incorporate both external unstructured data -- from the web for example -- and internally created unstructured business data. It's designed to work on smartphones and tablets and can be rapidly deployed through web service APIs.

For more information and to request a demo you can pay a visit to the FirstRain website.

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