How to optimize your app for the App Store and Google Play

The app-economy competition is fierce. Facebook owns four out of the five most downloaded apps worldwide, but startups are still leaping into the fight to claim new and old markets. For these startups, Facebook is often the least of their worries as, according to research from Gartner, we only actually use between six and ten apps on average and end up neglecting or deleting the rest. It’s tough for app developers to break through the noise, let alone get into that top ten. So what does this mean for startups trying to break into the space? You have to put… [Continue Reading]