Customers prefer bots over humans for support

People are now more receptive of bots in customer support services, a new report by LivePerson has concluded. Consumers would rather talk to a bot than to a human, and usually rate the interaction with the digital helpers as a great one. Even though the general opinion of bots was that they were implemented by companies to cut costs, it is now being realized that it was also (or even more) about the speed of service. More than half (52 percent) of consumers globally would not rate the customer service as "excellent," if they were forced to wait on the… [Continue Reading]