Does the integration of Microsoft Dynamics 365 and LinkedIn lay the groundwork for a CRM software war?

When Microsoft purchased LinkedIn back in December 2016, many predicted the eventual integration of Dynamics with the world’s primary professional social network. As well as being a valuable business networking tool, LinkedIn is just as useful for cold sales leads and recruitment prospects as it is for connecting people. With Dynamics 365 designed to combine the company’s CRM and ERP services into a single cloud-based platform, the prospect of having access to nearly 500 million LinkedIn users could be more than enough to sway a new customer towards Microsoft. Dynamics 365 now has a clear advantage, but what impact will… [Continue Reading]