Emails beat social media in the battle for consumer engagement

It's easy to believe that marketing to younger generations would be best conducted via social media, but a new survey shows that email is still a more effective tool. The study from email marketing brand Campaigner looks at the preferences of online shoppers and revealed insights into how to most effectively market to different consumer generations. Despite social media's large and growing presence in many consumers’ lives, the survey reveals that it isn’t the ideal platform for brand interaction. In fact, less than a quarter (24 percent) of online shoppers in general name social media as one of their preferred channels… [Continue Reading]