iPhone sales continue to fall ahead of iPhone 8 launch

Yesterday we debated whether interest in the Apple Watch is falling, but Tim Cook says that sales have doubled over the last year. This is an easy claim to make when you don’t reveal the actual sales figures, but the story is definitely less rosy when we look at the iPhone. For the second quarter ever, sales of Apple's smartphone fell. This was not only a drop in sales, but an unexpected one. While analysts had been predicting sales in the region of 52.27 million, the reality is that the company shipped just 50.2 million in the quarter ending April… [Continue Reading]