Watching users fail is key to building a good product

Just 40 hours of engineering work to go live with a state-of-the-art smartphone application? It’s only possible if you have the right framework and if you forget perfectionism in favor of real user feedback. At Spreadshirt, we want it to be easy for our users to buy, sell, create and share ideas on over 200 products on our ecommerce platform. Whether they use a desktop, tablet or smartphone, we want our users to have a great experience. Back in 2014 we had created a t-shirt designer for tablets, to reflect the rise of the touch screen. It worked on smartphones,… [Continue Reading]