New analytics platform unlocks mobile data for marketing

Businesses are increasingly offering mobile apps to their customers and these have the potential to deliver a great deal of valuable information. Turning that data into something useful though can be a challenge. Mobile marketing specialist Swrve is launching a Premium Analytics add-on to its existing Swrve Mobile Engagement Platform, aimed at giving improved insights, reporting and analytics capabilities. The platform hosts all of an organization's mobile data, giving data scientists capabilities for data-mining, reports and predictive modeling to deliver strategic insights about their mobile performance. The platform allows users to gain deeper understanding of their mobile apps to improve… [Continue Reading]