Four tips to make bots successful at customer support

Bots are at a tipping point in customer care, and many large bands, including RBS and Vodafone, are already bringing AI and bots to life for millions of their customers. But the hype around bots has also introduced many misconceptions. If implemented poorly, bots could have a disastrous effect on the customer experience. From our work with many of the world’s leading bot-makers and largest brands over the last few years, we have learned there are four "secrets" to making bots successful in customer care, without which bot projects are more likely fail. 1. A bots is just another customer… [Continue Reading]