Your analytics needs an adrenaline injection, but it can't come only from IT

Remember when you used to have to call a cab and wait fifteen minutes to get a ride? Or ask a librarian to find a copy of your favorite book, then meander around as they hunt down the tome? In the last twenty years, the internet has completely changed the way we as consumers find information, obtain products, and interact with our favorite brands. The web isn’t just reshaping the dynamic between consumers and businesses, however. It is dramatically shortening everyone’s attention spans, fundamentally changing our expectations of how the world can -- and should -- work. While consumers have… [Continue Reading]