Snap launches Snap Originals -- original, bite-sized, interactive shows for Snapchat

Snap has announced the launch of a new range of original, scripted shows for Snapchat. Snap Originals are penned by Hollywood writers that Snap describes as the "world's greatest storytellers". The shows are not going to compete with offerings from the likes of Netflix. These are not shows of typical episode lengths, but a mere five minutes long. Snap will be hoping that the length, in conjunction with the interactivity and social elements of the shows, will increase their appeal to teenage Snapchat users. Snapchat Originals can be found in the Discover section of Snapchat, and new episodes are promised… [Continue Reading]