The rapid rise of the social media influencer

One of the key trends of the last few years has been the growth of influencer marketing via sponsored content on social media. New research from marketing platform Socialbakers into Instagram marketing shows that in North America, influencer-sponsored posts have grown by over 150 percent from 2018 to 2019. "Consumers are increasingly seeking out reviews and trusted voices when making purchasing decisions. This has created a huge opportunity for influencers and brands to team up to create authentic connections with audiences," says Yuval Ben-Itzhak, CEO of Socialbakers. "Our findings indicate that brands that collaborate with authentic and relevant influencers increase… [Continue Reading]