How to use AI to drive targeted customer acquisition in 2020

Today, 80 percent of digital marketers feel growing pressure to meet customer acquisition and revenue goals, saying they feel like they are "running on a never-ending hamster wheel." And that’s true: You may be overstretching your marketing muscle to get your customers to find you through organic search -- but it’s something you have little control over and is reactive. Traditional advertising media is becoming more obsolete, but the problem is that many businesses still don’t realize how technology can reverse that. Take the example of the automotive industry, where customer acquisition is still very reactive. The majority of customers… [Continue Reading]