UK Digital marketing survives the pandemic but faces a skills crisis

In the face of lockdowns to control COVID-19 marketers have had to quickly adjust customer experience strategies and utilize new technologies and channels to engage with consumers. A new report from digital experience company Acquia shows that many have done this successfully, with some 83 percent of UK brands seeing improved return on investment on marketing and customer experience technology over the past year. Despite COVID's negative impact on the economy, the survey finds 70 percent of UK brands expect the budgets available to their departments to increase within the next 12 months. Marketing teams have adapted well to the… [Continue Reading]