Engaging B2B customers in 2021: Three predictions

The ability of customer-facing teams to adapt to rapid changes in the face of unprecedented disruption over the past year has been remarkable. Preparing ahead for the new year, companies are realizing that many of the changes they’ve implemented in reaction to the crisis will in fact have to become a fundamental part of their strategy for business growth. Here are three of the norms business leaders will need to come to terms with to plan for recovery and renewal in 2021. Fighting Harder to Earn Trust The economic shock of the past year has led to cautious customers. Even… [Continue Reading]