Building a 'sticky' app, and why it matters

It is instantly clear to anyone who casts an inquiring eye over the digital landscape that mobile apps are the single most ascendant platform, and therefore afford businesses and content producers with the greatest opportunity. Anyone looking to establish a full digital suite to engage users or market their product would be remiss to overlook the efficacy of their application; and yet many apps are unintuitive, tricky to use, or bloated with confusing user interfaces (UI) or too many ideas. The benefits of a great app are well-established. When compared with traditional customer management and communications platforms such as email,… [Continue Reading]