420 million mobile device users block ads

Businesses whose revenue come from mobile ads will seriously have to consider an alternative, because news just came in about a significant rise in mobile ad blocking usage. According to a new report by PageFair, a start-up helping publishers get around ad blockers, and mobile app tracking company Priori Data, there has been a 90 percent rise in mobile ad blocking usage, compared to the same period last year. That amounts to a total of 420 million mobile users, worldwide, or every fifth person. Interestingly enough, this is a trend most popular in the Eastern part of the world --… [Continue Reading]