The human element still matters in marketing

Marketers are constantly trying to find new ways of engaging with consumers with their message. But although technology is important there still needs to be a human angle. Content creation specialists Ceros and Column Five have taken a look at the ways in which brands are experimenting with their content and using technology to help drive home their messaging Among their findings are that 70 percent of marketers believe interactive content is an effective way to engage audiences and that 61 percent of customers feel better about a brand after interacting with custom content. Businesses therefore need to work on… [Continue Reading]