Is it time to wave bye-bye to the buy button?

Marketers are shifting their focus away from customer acquisition and tools like buy buttons in favor of brand loyalty and awareness according to a new study. The report from email marketing platform Campaigner shows that compared to this year 9.5 percent fewer marketers have customer acquisition as a top goal for 2017, while 14 percent more selected brand awareness and 11.4 percent brand loyalty. The buy button is certainly falling out of favor, marketers are overwhelmingly rejecting its use on social media platforms. Unsurprising as 72 percent report that they’ve seen no sales as a result of buy buttons in 2016. In… [Continue Reading]