The Thing from the Internet -- and why we’re scared of it

According to a new survey UK consumers increasingly fear the pace of change they face and are particularly cynical about the need for connected, "Internet of Things" devices.

According to the survey of over 1,600 consumers by UK-based audit and accounting specialist KPMG, more than half of people (58 percent) resent the idea that computers seem to run their lives. Also 70 percent suggest that with the marketplace flooded by inter-connected devices, it's too easy for things to go wrong. The survey reveals a hankering for a return to 'simple' technology. Many, for example, mainly want their phone to make calls (54 percent) and the majority think that more advanced internet-based products such as smart fridges which self-order food or cookers reminding owners about recipes aren't needed.

Asked about the reasons for their worries respondents cited difficulties in keeping personal information private, with 56 percent of those polled concerned about a 'Big Brother' effect occurring as a result of internet enabled products and the pace at which they are being produced and implemented. In a work environment, more than a third (36 percent) fear that employers are monitoring their every action.

Wil Rockall, a director in KPMG's Cyber Security practice, says, "It is clear that consumers are struggling with a desire to use connected devices as a route towards an easier life, but they remain wary of the rise of the machine. They still support innovation, recognizing that in the right environment having the latest technology is key -- nearly 60 percent acknowledge that technology makes us more effective at our job".

Indeed, respondents are quick to recognize that inter-connected devices can bring some benefits, with 48 percent welcoming the idea that smart meters can save energy and money, for example. Four in 10 also suggest that health monitors which issue warnings about impending illness are a good idea and 46 percent want to use security systems to monitor their property whilst away from home.

"Security and privacy are high on the list of worries for the consumer with 62 percent believing that there is insufficient concern about it," adds Mark Thompson, a senior manager in KPMG's Cyber Security practice. "The fact remains that where once an Englishman's home was considered to be his castle the advent of the Internet of Things means that fortress walls can be breached more easily. There are also so many opportunities for the latest technologies to provide value and enhance our lives but we are failing to take advantage of them and we will continue in that vein until consumers can be convinced that always-connected devices are safe and worthwhile".

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