Google and Microsoft agree to demote search results for pirated movies, music and streaming sport

Users of Google and Bing will find it more difficult to track down illegal content via the search engines after Google and Microsoft signed up to a voluntary code of practice. The deal means that pirate search results will be demoted in results in the UK, making it less likely that searchers will click on them. The two technology companies have been in talks with the entertainment industry to find a way to stem the flow of illegal content that's available online. As well as protecting the rights of copyright holders, it is hoped that the new arrangement will help… [Continue Reading]